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Increase Revenue Through Promoting Wearable Technology
It wasn’t long ago that we used to be amazed that our phones could keep track of the number of steps we took each day. People used to document it on social media and challenge others in little groups...
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The Psychology of Turning “Almost Members” into Actual Members
Every gym owner has encountered the “almost member”. In fact, there is a very good chance you encounter these people a few times a week. They walk through the door, get the tour, ask great questions...
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Hunting and Eliminating Hidden Operational Costs in Your Gym
According to the numbers, the average gym will have profits of about 10 to 15 percent of its total revenue. That means if your gym is bringing in $50,000 a month, $5,000 to $7,500 should be going...
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Supporting Members on GLP-1s: A Practical Guide for Gym Owners
GLP-1 medications are extremely popular at the moment, and it appears they are destined to gain even more traction in the near future. In fact, 15 percent of adults in the United States are now using...
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Newsletter 33: August Edition
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The Largest Untapped Growth Opportunity: Attracting the Anti-Gym Crowd
Many gym owners are focusing on the Gen Z crowd and older adults as their best bet to increase revenue. And this isn’t wrong, as the data shows these two groups are consistently purchasing memberships...
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Full Armor Fitness’ Ministry of Steel: Strength for Those Who Carry Weight
Ryan Hetherington always wanted to own a gym since he was a teenager, but up until recently, it didn’t seem likely to happen. He had put that dream on the shelf years earlier. However, fate stepped in,...
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Turning Your Gym into a Content Studio: Monetizing YouTube and TikTok as a...
If you have a brick-and-mortar gym, then you already have a facility ready to produce content that can generate serious revenue. Using your fitness facility as a content creation hub will enable you to...
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The Best of the Haters: How to Take Negative Gym Reviews As Constructive...
There is a not-so-fine-line between constructive criticism and just being hurtful. We all know some people will leave negative reviews online no matter how perfect your gym is. It comes with owning a...
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July Newsletter: Automated Messaging Will Improve Member Retention and...
The Gym Owner’s Newsletter: How Automated Messaging Will Increase Revenue and How Gym Size Doesn’t Matter in Regards to Profit a.cta_button{-moz-box-sizing:content-box...
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Micro-Content That Delivers: The Algorithms for Creating Successful 60 Second...
Social media is one of the highest-ROI marketing channels available to gym owners today, and it’s essentially free. Yet most gyms are leaving massive opportunity on the table. Many post nothing at...
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Navigating Rising Equipment Costs: The Best Strategies for Gym Owners in 2026...
The cost of strength and cardio equipment could determine whether your gym makes a profit this year. Gym equipment is 20 to 45 percent more expensive than it was just two years ago. Increasing costs...
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ACV Secrets: Increase the Monthly Amount Members Spend Without Raising...
The fitness industry is a highly competitive field as gym owners try their best to beat the competition. However, as gyms battle it out with the opposition, they also have to make a profit. And when...
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Marketing Your Gym on a Small Budget: 10 High-Impact Tactics That Work in 2026
Owning and operating a gym can quickly get expensive. I am not telling you anything you don’t already know. Between rent, utilities, cost of equipment, staff wages, and maintenance, it can be tough to...
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10 Wild Fitness Classes That Are Absolutely Packing Gyms in 2026
There is money being left on the table in your gym right now. If you are not making at least 20 percent of your total revenue from exercise classes at the moment, then you need to rethink what you are...
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Newsletter 31: Sales Guru Feature Will Have You “Always Be Closing”
The Gym Owner’s Newsletter: The Sales Guru Feature and Gold’s Gym Wasn’t Always Golden a.cta_button{-moz-box-sizing:content-box !important;-webkit-box-sizing:content-box...
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How to Open a Successful Commercial Gym in 2026: Location Is Your...
In an industry where operational efficiency and member retention can determine success, there is one factor that stands out above all the rest when determining how successful a commercial gym is going...
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Gym Owner Profile: Kelly Morgan and MorGainz Fitness
Kelly Morgan started MorGainz Fitness (love the name) in Pennsylvania over 14 years ago. With four current locations, and more probably just around the corner, her journey to becoming a gym owner is a...
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Turn Local Stars into Gym Traffic: Use Special Guests to Bring in New Members
I lived in a town of just under ten thousand people for a couple of decades. Every year, the town would bring in musical talent for its county fair. These people who were performing would eventually...
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The Ultimate Legal Checklist Every Gym Owner Needs in 2026
Operating a successful gym is about as good as it gets for most of us. Being your own boss and helping others achieve their health and fitness goals can be quite rewarding. But it is not all rainbows...
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